In a thriving industry like construction, it’s important to market a construction project as effectively as possible. The most modern trend in addition to routine good uses like video surveillance and monitoring, Timelapse Video is becoming a popular tool for another purpose: marketing a construction project.
A typical timelapse video by Comelite Design Studio uses Solar-powered construction camera or solar-powered timelapse camera that captures the key stages of projects, bring them to life in a short-form video and allow Senior Management to celebrate the successes of their teams, review working practices and reflect on a job well done.
However, Time-Lapse videos can also deliver huge value to marketing, PR and communications teams within these industries.
The capabilities of timelapse video technology have reached far beyond the simple “stop motion” time-lapse video of yesterday. These days, the time-lapse video is cutting-edge, and makes use of high-end technology to create great results:
- High definition, full colour, smooth playback
- Image overlays, comparison of progress across different dates
- Manipulate images, timestamps and information overlays
- Easy to use online and mobile applications accessible from any device
Marketing your construction project with Time-Lapse video
There are a wide variety of ways that using time-lapse video can help you market your construction project, and many benefits to be had from that marketing strategy
Market Your Services: Let your stakeholders see progress, marvel at efficiency, and anticipate completion. When stakeholders can see what’s going on, they’ll be talking about your work and your business.
Promotional and Charitable Sponsorship: Maybe your construction project involves promotional sponsorship, either by a corporate or charitable entity. In either case, it will be highly beneficial for your construction project marketing to overlap with any sponsorship presence at the job site. They won’t mind a little bit of extra publicity on their end.
Making impressive Time-Lapse that stand out
As part of our comprehensive video production services, Elite Design Studio offers a range of timelapse photography solutions. Timelapse photography can work brilliantly as a standalone tool to tell the story of an engineering or construction project or to illustrate processes that take place over a long period of time.
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